Smart Marketing during Raya

Hi Academia,

Eid Mubarak, Selamat Hari Raya Aidul Fitri 1444 H

Mohon Maaf Lahir Bathin

During festive seasons such as Hari Raya and Chinese New Year, gift-giving is a common tradition among families, friends, and businesses. I saw some companies take this opportunity to leverage this tradition by printing their logos on gift envelopes to create brand awareness and increase their visibility.

This is part of so most economical way that companies try to utilize Hari Raya moment as well as halal bihalal gatherings as marketing communication channels by distributing smart promotional materials other than brochures, flyers, and business cards. These materials should be creatively designed and contained information about the products or services, as well as promotions or discounts that are available during the festive period.

Printing company logos on gift envelopes is an effective way to create brand awareness during festive seasons. These gift envelopes are exchanged between family members, friends, and colleagues, and the company logo on the envelopes can reach a wider audience. Recipients of these gift envelopes are likely to notice the logo and associate it with the company, thereby increasing brand recognition and visibility. The companies only sell the thematic envelopes and those bought put moneys inside the envelope and exchanges to the families and friends. Smart isn’t it ?

Moreover, printing company logos on gift envelopes can create a positive impression among recipients. It demonstrates as if the companies extended their generosity and appreciation for their business partners, clients, and employees. And it is not indeed as the moneys inside envelopes are not from those companies . However This can still enhance the company’s reputation and foster stronger relationships with their stakeholders.

In addition to creating brand awareness and enhancing reputation, printing company logos on gift envelopes can also be a cost-effective marketing strategy. Compared to traditional advertising methods such as billboards, television commercials, or print ads, printing logos on gift envelopes is relatively inexpensive. Furthermore, it can be a more targeted approach as the gift envelopes are distributed to people who are already familiar with the company.

However, it is important to note that the design of the gift envelopes should be tasteful and appropriate for the festive occasion. The company logos should be incorporated into the design seamlessly without appearing too intrusive or overwhelming.

That initiative is part of smart way after most companies and businesses owner seized opportunities of raising demands for new clothes, food, and gifts for their loved ones to celebrate hari raya as they have leveraged this opportunity by offering special promotions and discounts on their products and services.

Business has also mostly come and utilized initially in the momentum of Hari Raya by leveraging social media platforms to reach out to customers. Social media platforms such as Facebook, Instagram, and Twitter are popular among Malaysians and Indonesians, and businesses can use them to announce their promotions, showcase their products, and engage with their customers. Moreover, businesses can collaborate with social media influencers and bloggers to promote their products and services to a wider audience.

In addition to offering promotions and leveraging social media, businesses can also participate in community events and charity initiatives during the Hari Raya period. For example, businesses can sponsor Hari Raya open houses, donate to charitable organizations, and organize volunteer activities. These initiatives not only create goodwill among customers but also demonstrate the business’s commitment to social responsibility.

In conclusion, printing company logos on gift envelopes during festive seasons such as Hari Raya and Chinese New Year can be an effective marketing strategy. It creates brand awareness, enhances reputation, and can be a cost-effective approach to reaching a targeted audience. However, it is important to design the envelopes tastefully and appropriately for the festive occasion to ensure a positive impression among recipients. And Hari Raya is a significant festival that presents businesses with opportunities to create new business opportunities. By offering promotions, leveraging social media, and participating in community events and charity initiatives, businesses can capitalize on the momentum of Hari Raya to increase their sales, improve their brand image, and foster stronger relationships with their customers.